Formally, the new typeface expands the existing weight and proportional extremes. This may have played a role in Copperplate later being used in DIY projects and amateur designs, which harmed its reputation.Ĭopperplate New has been created to revive the faded glory of the original design. It made a partial comeback with the advent of the personal computer digitizations of varying quality appeared, and one version even became a standard font in Adobe programs. Then the typeface almost completely disappeared. This was the golden age of Copperplate, lasting up until the arrival of die neue Typografie and monospaced grotesques in the 1960s. Tiny serifs, characteristically broad letterforms, and particularly bold titles decorated calling cards at 6-point size, enormous bronze-cast logos, newspaper headlines, restaurant menus and more. When Frederick William Goudy created his legendary typeface in 1901, it went on to literally become the symbol of early 20th century America.
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